Newsletter Analysis & Insights

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Active Subscriber Count

1,469

Av. Monthly Revenue

1,100

Av. Monthly Expenses

1,200

Founded

N/A

Description and Details

A Morning Brew-esque daily newsletter for CFOs, with curated macro news and commentary, a market snapshot, and curated deep dives into financial/business topics.

Open Rate

32.5%

Click Rate

6.9%

Churn Rate

0.14%

Frequency

daily

No. of Issues Written

311

Write time/issue

2 hrs

Words/ Newsletter

400

Hosting Platform

Business Analysis

Strengths

Editorial content. Witty and engaging bitesize content, delivered daily to readers. Our editor, who writes Balance Sheet, is ex-Bloomberg and synthesises business/finance news with an overlay for our CFO and finance-lead audience., Readership. A high-quality and retained readership that has continued to steadily grow over time, almost entirely organically., Recognisable brand. Despite being small, Balance Sheet has a compelling and memorable brand that draws together its written identity and a visual encapsulation of that., A specific and focused audience. Balance Sheet is for CFOs and finance leaders, and to date that readership has been engaged (providing feedback when asked). There is a lot more room to run here.

Opportunities

If we were keeping Balance Sheet, we'd focus on a monetisation strategy centred on growth (paid + social brand-building) and then sponsorship.

Audience Insights

Geographic Audience

Geographic audience data is not available for this newsletter.

Gender Demographics

Gender demographics data is not available for this newsletter.

Age Demographics

Age demographics data is not available for this newsletter.

What's Included in This Sale

No information is available for this newsletter.